Report of research work

For Consumer Goods:-

Sr No.  Parameters  Maximum   Minimum   Gains 
1  Profitability to Traders. 40 34    
2  Brand Image. 8 6       
3  Public Relation 8 6  
4  Sales Support 8 6  
5  Supply Chain Management 10 6  
6  Advertising and Publicity 8 5  
7  Quality of Material 8 7  
8  Organised Marketing Network 10 8  
 Total 100 78  

 

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