Report of research work
For Consumer Goods:-
| Sr No. | Parameters | Maximum | Minimum | Gains |
| 1 | Profitability to Traders. | 40 | 34 | |
| 2 | Brand Image. | 8 | 6 | |
| 3 | Public Relation | 8 | 6 | |
| 4 | Sales Support | 8 | 6 | |
| 5 | Supply Chain Management | 10 | 6 | |
| 6 | Advertising and Publicity | 8 | 5 | |
| 7 | Quality of Material | 8 | 7 | |
| 8 | Organised Marketing Network | 10 | 8 | |
| Total | 100 | 78 |